000			01462nmc a2200217 4500
005			20260520005832.0
008			260224s xxu
082			_aCD I249 1 0013788
245	0	0	_aRealization of CRM strategy in japanese competitive environment
270			_a12/09/06 ; 22/07/2003
300			_a5 p.
500			_aDisponible en CD en formato PDF
520			_aTranscripción del abstract original del autor: As deregulation of the energy industry continues to expand toward the future, Japanese city gas companies will need to maintain their existing relations with customers by differentiating themselves in their strong area of customer service and through company-wide reforms that center around CRM, in addition to competing on the basis of pricing. Now, how should Japanese city gas companies proceed with reinventing themselves with the use of CRM at theirs center? We believe that what’s important for development of a CRM scheme is not to simply implement IT capabilities but rather an approach that integrates strategy, IT, organization and business processes. This paper further describes this approach of CRM-based, company-wide reform.
773			_g
942			_cCONGTP
100	1		_aYamamoto, Hideo _922709
110	2		_aInternational Gas Union, IGU _913105
111	2		_aWorld Gas Conference (22nd. : 2003 jun 1-5 : Tokyo) _922029
710	2		_aInternational Gas Union, IGU _913105
999			_c150073 _d150073