TY  - SER
AU  - Florence,Fred
TI  - Innovation, automation drive oilfield efficiencies, increase productivity
PY  - 2009///
CY  - 
PB  - 
N1  - While the oil industry consistently produces leading-edge technology, early adoption is not necessarily the watchword. Instead, conservatism is the rule, with ‘a mad dash to be second’ when new technological products are introduced
ER  -