TY  - BOOK
AU  - Campbell,John M.
AU  - Campbell,Robert A.
AU  - Campbell,Robert A.
TI  - Analyzing and managing: Risky investments
SN  - 0970960700
U1  - 338.7 S741 0014139 
PY  - 2001///
CY  - Oklahoma
PB  - John M. Campbell ; PennWell
KW  - Macroeconomía
KW  - Economía de la producción
KW  - Administración de empresas
KW  - Gestión de proyectos
KW  - Gestión de empresas petroleras
KW  - Gerenciamiento de proyectos
KW  - Evaluación de proyectos
KW  - Evaluación de riesgos
KW  - Inversiones
KW  - Financiamiento de empresas
KW  - Estudios de mercado
KW  - Profesionales
KW  - Recursos humanos
N2  - TRANSCRIPCIÓN DEL RESUMEN PUBLICADO POR EL EDITOR: Focusing on changes in the business environment which have an impact on decision-making, Campbell bridges the gap between the traditional and classical valuation process and the modern approach. Taking an approach that is counter to traditional academic training, the author teaches the reader, who is often faced with limited information and inexact equations, the real importance of balancing time constraints with the demand for good investment decisions. TABLA DE CONTENIDOS: The Technology of Business Analyzing Investment Opportunities Estimating the Flow of Money The Management Setting: Goals and Issues Measuring Value: Assumptions and Limitations Measuring Variability Assessing and Valuing Risk Investment Applications Appendix Index
ER  -