TY  - BOOK
AU  - Egelhoff,William G.
TI  - Great strategy or great strategy implementation: Two ways of competing in global markets
U1  - Archivo S634 00099878 
PY  - 1993///
CY  - Massachusetts
PB  - Sloan Management Review
KW  - Empresas
KW  - Globalización
N1  - Separata de la revista Sloan Management Review (winter 1993)
ER  -