01462nmc a2200217 4500 20260520005832.0 260224s xxu CD I249 1 0013788 Realization of CRM strategy in japanese competitive environment 12/09/06 ; 22/07/2003 5 p. Disponible en CD en formato PDF Transcripción del abstract original del autor: As deregulation of the energy industry continues to expand toward the future, Japanese city gas companies will need to maintain their existing relations with customers by differentiating themselves in their strong area of customer service and through company-wide reforms that center around CRM, in addition to competing on the basis of pricing. Now, how should Japanese city gas companies proceed with reinventing themselves with the use of CRM at theirs center? We believe that what’s important for development of a CRM scheme is not to simply implement IT capabilities but rather an approach that integrates strategy, IT, organization and business processes. This paper further describes this approach of CRM-based, company-wide reform. CONGTP Yamamoto, Hideo 22709 International Gas Union, IGU 13105 World Gas Conference (22nd. : 2003 jun 1-5 : Tokyo) 22029 International Gas Union, IGU 13105 150073 150073 0 0 0 0 217892 BAAB BAAB CD I249 1 0013788 2026-03-04 200026080 0 CD I249 1 0013788 200026080 2026-03-04 16:39:15 2026-03-04 ARCHIVO