TY - DATA AU - Baratelli,F.,Jr AU - Assayag,M.S. AU - Leite,L.F. AU - Assayag,M.S. AU - Leite,L.F. ED - Petrobras ED - World Petroleum Congress (16th. : 2000 jun. 11-15 : Calgary, Alberta, Canada) ED - Petrobras TI - Technological strategies for the optimization of brazilian petroleum industry U1 - CD W938 1 0013960 N2 - Resumen del autor, extraído del trabajo. PETROBRAS, the Brazilian State-owned Company, facing great technological challenges on upstream operations (how to produce oil at water depth up to 2.000 m) as well as on downstream operation (how to process a heavy oil with high nitrogen level), developed the concept of technological system, embracing not only its Research Center but also suppliers, technology companies, services companies and universities, establishing partnership and strategic alliance to achieve the goals. A shared management system, with the creation of 2 strategic technological committees, one for upstream and other for downstream, facilitated the participation of general managers of operational departments in the definition of guidelines for research activities. Good integration with operational and research and engineering groups allowed the quick implementation of industrial testing of innovation. As a result, PETROBRAS is leader in offshore production in ultradeep waters as well as in some refining processes focused on heavy oil with high nitrogen content. Thanks to this shared management system, PETROBRAS is operational and technologically integrated, and this will be a definitive competitive advantage in the years to come ER -