Nobody buys drills, they buy holes Theodore Levitt once said people may buy hand drills, but it is the holes they want. Provide a better, more cost-effective way of making holes, and people will buy it. Is our industry any different?
Series: Rasheed, Wajid ; Description: 3 p In: Hart's E & P Vol. 74, Issue 2 (feb. 2001) ; p. 47-50| Current library | Status | Barcode | |
|---|---|---|---|
| Biblioteca Alejandro Angel Bulgheroni | Not for loan | 200013499 |
