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Resumen del autor: Electronic Commerce is clearly the method of the future to complete energy-related transactions. If secure, reliable electronic commerce is to become a reality, industry and government must work together. The minimum legal framework required for effective and defensible electronic commerce includes the legal guarantee for privacy, the legal rules for authenticating the transacting parties and the rules for allowing electronic signatures/contracts. In order for diverse natural gas (or any energy) companies to transact in an electronic marketplace, all parties must agree upon clear and robust transaction rules. In order to service global markets (Liquids sold from the Southern Cone/Carribean to the United States, for example), the marketer will be obliged to provide online value-added service via electronic commerce tools to compete. The customer is King in the new economy.