Resumen del autor, extraído del trabajo. Before starting operations in sensitive environments, it is proposed that in order to be successful, the preparations and execution now need to extend beyond environmental impact assessments and protection measures. These traditional approaches are as important as ever but are now extending to include assessments on social impact, engaging with a broad range of stakeholders and leading independent institutions. In this way, it is proposed that in order to develop successful projects, there is a need to develop widely based involvement, support and even enthusiasm. This paper summarises the approaches now being adopted by companies in the Royal Dutch/Shell Group, the experiences gained, including both the set backs and the successes.