With the perfect storm of the COVID-19 pandemic and the recent collapse in oil prices, the pressure has never been higher for oil companies to cut costs to survive. Though these past few years the industry has seen rapid advances in tech innovation and application in drilling and services, the adoption of new technologies in the back office has lagged due to risk aversion and failure of many finance leaders to understand the benefits of modern technology, specifically true cloud accounting. With the accelerating waves of the retirement of the older generation and the emergence of younger leaders who grew up in the digital age, service companies are beginning to see that full-scale digital transformation has gone from optional to urgent. An example of this trend can be seen at Silvertip Completions, a Midland-based provider of wireline and pumping solutions to the Permian Basin. When CFO Kyle Kirk joined the company three years ago, he had a vision that challenged traditional thinking about how finance operations should be set up. Having entered the labor force in 2000, he started his career at the same time software first began moving to the cloud.

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