TRANSCRIPCIÓN DEL RESUMEN PUBLICADO POR EL EDITOR: Focusing on changes in the business environment which have an impact on decision-making, Campbell bridges the gap between the traditional and classical valuation process and the modern approach. Taking an approach that is counter to traditional academic training, the author teaches the reader, who is often faced with limited information and inexact equations, the real importance of balancing time constraints with the demand for good investment decisions. TABLA DE CONTENIDOS: The Technology of Business Analyzing Investment Opportunities Estimating the Flow of Money The Management Setting: Goals and Issues Measuring Value: Assumptions and Limitations Measuring Variability Assessing and Valuing Risk Investment Applications Appendix Index